Marketing and Sales Approach
Marketing is always in constant evolution because new ideas never stop appearing. Business leaders must constantly adapt to change. Establishing a marketing plan and a sales approach that is relevant and effective is essential to the success of your business.
With this course, you will learn all about
- defining and targeting a market: nature and purpose of a market study, consumer behaviour, market segmentation and targeting, and development of a competitive strategy;
- establishing a marketing approach: analysis and anticipation of client needs, distribution strategy, promotion and advertising strategies, cost mechanisms and pricing strategy, sales tracking, and evaluation of promotion and advertising strategies;
- preparing a marketing plan;
- establishing a sales approach: building a sales team, measuring performance, and customer service;
- developing a web site.
The complete training program
Manual and exercises (in PDF format)
